Case Study: High-end retailer achieves 90% in-store adoption and secure, integrated employee communications with Speakap

High-end retailer partners with Speakap to reach, inform, engage and integrate their employee touch points

High-end Retailer, a privately held chain with over 3,000 employees and 2,000 concessionaries across the Netherlands, confronted fragmented in-store communications that left many staff unaware of company news and relying on insecure WhatsApp groups. Looking for a secure, affordable frontline communications solution, they trialed and selected the Speakap platform.

Speakap was deployed after a single-store proof-of-concept and integrated with the retailer’s HR system (Raet) for fast, non-technical rollout, enabling features like store scheduling and vacation approvals and keeping data in the Netherlands. The Speakap platform achieved 90% adoption among in-store teams, drove 2,600 reads on recent news items, allowed the decommissioning of SharePoint, and delivered secure, cost-effective employee engagement—so the retailer plans to stay with Speakap for the foreseeable future.