Case Study: Morleys achieves 4x increase in internal communications and near‑100% frontline adoption with Speakap

How Morleys reaches its multi-store workforce with their employee hub

Morleys, a family-run retail chain of eight department stores around London, was struggling to reach its 1,000 frontline employees with timely internal communications — only about 200 staff had company email and quarterly newsletters were inconsistent and ineffective. Wanting a mobile, user-friendly solution and a supportive partner to bring employees along at their own pace, Morleys trialed Speakap’s employee app (branded internally as MorSay).

Speakap’s MorSay was piloted in one store, quickly extended to two and then rolled out group-wide as the company’s central communication platform, bridging head office and frontline teams. Speakap delivered measurable impact: a four-fold increase in internal communications, near-100% adoption in trial stores (99% reported), improved employee engagement and customer satisfaction, and significant time savings — while enabling real-time celebration of successes and sharing of operational best practices between stores.

Morleys

Christopher Kitley

General Manager