Case Study: 44 North Digital Marketing saves hours on qualitative research with Speak AI

44 North Digital Marketing - Customer Case Study

44 North Digital Marketing, a full-service digital marketing agency, faced a significant challenge when a client engagement required the manual transcription and analysis of over ten qualitative research audio files. The account manager, Jacob Bell, needed a solution to handle this volume of data quickly, surface hidden insights, and meet a tight deadline without consuming excessive billable hours. They turned to the Speak AI platform to overcome these obstacles.

Speak AI provided an automated solution, transcribing all files accurately within minutes and using its analysis tools to identify key themes and sentiment patterns across the interviews. This process surfaced forgotten insights and saved the agency countless hours of manual work. The flexible export formats allowed for findings to be seamlessly integrated into client deliverables, resulting in a more comprehensive, data-driven marketing plan. By implementing Speak AI, 44 North Digital Marketing transformed a time-intensive process into a fast, repeatable workflow that delivered superior results.

44 North Digital Marketing

Jacob Bell

Account Manager