Case Study: Prysm fills its funnel and boosts market presence with Speak! Agency

Prysm fills the funnel in a 9-month campaign with Speak! Agency

Prysm, a leader in video wall technology, faced the challenge of pivoting from a hardware provider to creating an entirely new category for its innovative visual workplace collaboration tool. They partnered with Speak! Agency to establish thought leadership and generate demand for their new product category, which combined massive video display walls with touchscreen software.

Speak! Agency developed and executed a nine-month integrated content marketing campaign built around six core workplace productivity challenges. The solution included white papers, e-books, infographics, and interactive content, all supported by a comprehensive communications strategy. Using HubSpot for automation, the Speak! Agency campaign significantly exceeded industry conversion rates, successfully generating leads that turned into sales and boosting Prysm's market presence.

Prysm