Case Study: KnowBe4 refreshes its brand identity and narrative with Speak! Agency

KnowBe4 refreshes its brand in 6 weeks with Speak! Agency

KnowBe4, a leader in cybersecurity awareness training, faced the challenge of an outdated brand identity that no longer reflected its market position as it broadened its scope to become a comprehensive Human Risk Management platform. The company engaged Speak! Agency for a rebranding project that encompassed brand strategy, positioning, messaging, and a new visual identity to create a new narrative.

Speak! Agency executed an aggressive six-week project that involved refining the existing logo and color palette based on customer research, rather than a complete overhaul, to maintain brand equity. The solution included making the brand accessibility compliant and developing a bold new narrative. While the case study text does not provide specific metrics, the result was a clear, value-driven brand message and a vibrant visual identity that resonated with its target audience and provided a rallying cry for the company and its employees.

KnowBe4