Case Study: 180one achieves a stronger executive recruiting brand with Speak! Agency

180one rebrands with Speak! Agency to create "Higher-Level Hiring"

The customer, 180one, an executive recruiting and placement firm, faced a challenge common in their industry: a generic web presence that failed to differentiate them from competitors. They initially approached vendor Speak! Agency for a new website, but Speak! identified that the core issue was a lack of a distinct brand strategy, which was essential for achieving the client's desired results.

Speak! Agency implemented a "message-first" rebranding effort for 180one. Through interviews, they developed the core brand expression "Higher-Level Hiring," which captured the firm's elevated methodology and focus on high-level talent. This new strategic positioning informed a comprehensive visual identity and website, successfully transforming 180one's brand to communicate its unique, experience-driven approach.

180one