Case Study: Paack centralizes data and enables data-driven insights with Spaulding Ridge and Looker

Paack Delivering Value from Data with Looker

Paack, a rapidly growing eCommerce delivery service operating in 60+ cities across four countries, was struggling with manual data sources, spreadsheet-based planning, and outdated reporting as its business expanded. The company’s teams were spending too much time producing daily Excel and PowerPoint reports and managing approvals across departments, which slowed performance and limited visibility.

Spaulding Ridge implemented Google BigQuery and Looker to centralize Paack’s data and modernize its analytics and reporting. The new setup enabled self-service dashboards, reduced ad hoc work for the Data Team, and eliminated data silos so information could be shared securely and accurately across the company. Spaulding Ridge also trained developers and key users to support long-term adoption and self-sufficiency.

Paack

Pedro Puerta Ballesteros

Data Manager