Case Study: Marfeel achieves scalable real-time analytics with Spaulding Ridge

Marfeel Creating An Analytics Platform Fit for Mobile Marketing Giants

Marfeel, an ad technology platform for publishers, was outgrowing its legacy in-house analytics system as it began handling billions of records each month. With data siloed and infrastructure that could no longer scale, the company needed a modern analytics platform that could support real-time Big Data and be accessible to all users. Spaulding Ridge helped evaluate the options and align the solution with Marfeel’s growth needs.

Spaulding Ridge implemented a modern data stack built around Snowflake and Looker, with Apache Airflow also part of the technology set. The result was a fast, scalable, and economically viable analytics platform that gave business users broader access to data and supported Marfeel’s continued growth. According to Marfeel’s Head of Data, Spaulding Ridge’s Data Team took the proof of concept to the next level and delivered far better results than expected in a very short period of time.

Marfeel

Alessandro Pregnolato

Head of Data