Case Study: Alea Play accelerates analytics with Spaulding Ridge

Implementing a Modern Data Stack for SaaS Gaming

Alea Play, an online casino game aggregator, needed a new data stack after being part of a larger gaming group. The company wanted a global view of casinos, integrators, software, and players worldwide, but was working with siloed data and an outdated stack, and needed a dedicated team to support the analytics effort. Spaulding Ridge helped address this challenge using tools including Stitch, Snowflake, Looker, and Google BigQuery.

Spaulding Ridge acted as Alea Play’s extended data team and implemented a modern data stack to centralize and automate data ingestion, transformation, and reporting. Using Stitch, Snowflake Snowpipe, and Looker, the team unified business logic and gave users self-service access to reliable data for Sales, Account Management, IT, and Finance. The project delivered results within weeks, saved time and money, and accelerated Alea Play’s transition by removing bottlenecks and supporting ongoing ad hoc analytics needs.

Alea Play

Eduard Fumàs

Chief Technology Officer