Case Study: LinkedIn achieves 2.5× higher social engagement at SRE[in]con with SpatialChat

LinkedIn drives 2.5× higher social engagement with SpatialChat

LinkedIn's Site Engineering team faced the challenge of replicating the organic networking of an in-person conference for their virtual SRE[in]con event. Their previous virtual social sessions suffered from low participation, awkward dynamics, and high drop-off rates, yet networking was a core reason for attendance. They needed a virtual environment that could support hundreds of participants simultaneously without becoming chaotic.

To solve this, LinkedIn used SpatialChat to power the event's social layer. The platform's spatial audio and proximity-based conversations enabled natural, self-directed networking where attendees could move freely between small groups. This solution resulted in a 2.5x higher average dwell time in social sessions, a 3x increase in peer-to-peer conversations, and an NPS of +40 to +45 for the social experience. SpatialChat successfully transformed the event by delivering authentic human connection at scale.

LinkedIn