Case Study: Johnson & Johnson achieves 3.3× more peer interactions at a virtual reception with SpatialChat

Johnson & Johnson drives 3.3× more peer interactions with SpatialChat

Johnson & Johnson needed to host a large-scale virtual reception for its Rutgers Pharmaceutical Industry Fellowship Program to facilitate organic networking for 320 attendees. The challenge was to move away from rigid, webinar-style formats and enable hundreds of simultaneous, fluid conversations while ensuring a reliable and frictionless experience for a high-stakes audience. They turned to SpatialChat to meet this need.

Using SpatialChat, Johnson & Johnson created a virtual venue with dedicated networking zones that allowed participants to mingle freely. The solution resulted in a 3.3x increase in peer interactions, a 2.5x longer dwell time, and 70-75% of attendees actively participating. SpatialChat enabled the company to institutionalize a scalable and repeatable model for high-touch virtual networking.

Johnson & Johnson