Case Study: Hugo Boss brings immersive runway shopping to life with Spatial

Hugo Boss attracts 42k visits with Spatial

The premium fashion brand Hugo Boss faced the challenge of creating an immersive digital commerce experience to extend its Spring/Summer 2023 Miami Fashion Show during Metaverse Fashion Week. Their goal was to build an interactive, cross-platform environment that blended reality and digital innovation to engage a global audience. To achieve this, Hugo Boss partnered with vendor Spatial.

Using the Spatial SDK, Hugo Boss and its partners developed a virtual showroom that served as a digital extension of their runway show. The solution featured a gamified experience with shoppable looks linked to their online store. This immersive showroom attracted over 42,000 visits from users in 127 countries, successfully strengthening Hugo Boss's position as a leader in immersive marketing.

Hugo Boss