Case Study: Absolut Vodka creates an immersive Coachella phygital experience with Spatial

Absolut Vodka launches phygital Coachella activation with Spatial for 2M+ creators and brands

Absolut Vodka, as the Official Vodka of Coachella, faced the challenge of expanding its brand engagement beyond the physical festival. They sought to create a seamless omnichannel experience that would capture the essence of Coachella and educate a global, digitally-savvy audience by integrating virtual and real-world elements. To achieve this, Absolut partnered with vendor Spatial.

Using the Spatial SDK, the solution was an immersive phygital event called AbsolutLand: Journey to the Cosmos. This experience, a digital twin of their Coachella tent, featured gamification where users collected cocktail ingredients. The results were highly successful, significantly engaging a Gen Z audience with a high average session time and reaching users across numerous countries. Spatial helped Absolut create a legendary blended reality experience.

Absolut Vodka