Case Study: Shy Bird optimizes menu offerings with Spate

Shy Bird - Customer Case Study

The customer, Shy Bird, sought to craft a new summer menu that effectively balanced its chefs' creative vision with current consumer preferences. To address this challenge, Shy Bird collaborated with the vendor Spate and utilized its Seasonal Riser tool to gain data-driven insights.

Spate's solution involved providing real-time consumer trend data sourced from Google Search and TikTok. This allowed Shy Bird to integrate these insights with their culinary creativity, resulting in new, on-trend menu offerings such as Rotisserie Street Corn Dip and Leche de Tigre Fluke Ceviche. By leveraging Spate, Shy Bird successfully optimized its menu to align with guest demand while maintaining its unique brand identity.

Shy Bird

Eli Feldman

Founding Manager