Case Study: Givaudan stays ahead of shifting consumer demand with Spate

Timely Trend Data to Stay Ahead of Fluid Consumer Demand

Givaudan required the ability to navigate a highly fluid consumer market and forecast rapidly shifting consumer demands, particularly within beauty, fragrance, and home scents. To address this challenge, they partnered with Spate to leverage its timely search and social trend data and insights.

Spate provided Givaudan with its AI-powered trend forecasting platform, which delivered timely consumer insights. This solution empowered Givaudan to confidently track changing consumer behavior and accurately forecast future demands. Givaudan's Director of Marketing confirmed that the research from Spate was essential for their business needs and was instrumental in helping them navigate the market and predict what consumers would want next.

Givaudan

Jenine Guerriero

Director of Marketing