Case Study: Gawk Outdoor achieves top regional Google rankings and new direct leads with Sparro SEO strategy

Gawk Outdoor drives +$250,000 in sales with Sparro

gawk outdoor, an advertising company producing outdoor billboards in regional Victoria, faced the challenge of entering a competitive market late. Their objective was to build a new website for their recent rebrand and achieve new direct business across the region. They partnered with Sparro to develop a long-term SEO strategy to attract organic leads.

Sparro implemented a dynamic SEO strategy that targeted gaps in the market by focusing on long-tail, geographic keywords with high search volume. They built a new website featuring individual subpages for all major Victorian locations, which allowed gawk outdoor to quickly own this search space. This solution achieved top rankings for key terms, resulting in a significant uplift of over $250,000 in sales from direct leads. The strategy continues to generate more than 10 inbound leads per month.

Gawk Outdoor