Case Study: Estée Lauder achieves 178% revenue growth with Sparro's AI-driven feed optimisation

Estee Lauder drives 178% revenue growth with Sparro

The customer, Estee Lauder, faced the challenge of scaling its organic shopping strategy across eight brands and nearly 4,000 products. Manual optimization was unsustainable, and the company needed a way to make its product feeds more accurate and detailed to improve visibility in AI-driven and conversational search. They partnered with the vendor Sparro to address this.

Sparro implemented a scalable, four-phase system that combined AI automation with manual quality assurance. Their solution used AI-powered tools like GPT and Claude for keyword research and content generation, alongside a robust prioritization and QA process. This approach delivered a 178% revenue growth for the optimised products, along with a 100% increase in sessions and an 87% growth in cart adds, performing 90 times better than non-optimised products.

Estee Lauder