Case Study: Kern Family Foundation improves platform utilization and user experience with Sparq

Improved User Experience and Platform Utilization

The Kern Family Foundation, which supports the development of an entrepreneurial mindset in engineering students, faced a challenge in increasing user utilization and value for its Engineering Unleashed online platform. To address this, the foundation engaged vendor Sparq to help enhance the platform's functionality and user experience, aiming to better serve its members.

Sparq began with a discovery phase to understand the platform's needs and then implemented key improvements, including a major enhancement to the search functionality and a streamlined content creation workflow. The results were highly positive, with members praising the new search and improved user experience. Measurable impacts included MailChimp email metrics that outperformed most users in open rate, click rate, and bounce rate, achieving a 99.5% deliverability rate for transactional emails.

Kern Family Foundation

Michael Johnson

Digital Media Director