Case Study: The Unreality Store boosts user engagement and sales with Sparq

How Customized Search Results Boosted User Engagement and Sales for The Unreality Store with Sparq

The Unreality Store, an online comic book retailer, faced a challenge with its default Shopify search function, which presented comic book issues in a random, unhelpful order, making it difficult for customers to find specific items. To solve this, they partnered with vendor Sparq to implement its AI search and discovery platform to organize and filter search results chronologically.

Sparq implemented a solution that sorted comics by issue number and added filters for date, vendor, and collection. This customization, alongside features like an out-of-stock filter and an add-to-cart button on collection pages, resulted in search response times of 16 milliseconds and a 40% reduction in page load time. For the customer, Sparq’s solution significantly enhanced the user experience, leading to improved customer satisfaction and increased sales.

Unreality Store

Mathew De Monti

Owner