Case Study: a Canadian street fashion brand increases AOV by 18% with Sparq

How a Canadian Street Fashion brand, increased its Average Order Value by 18% using Sparq

A canadian street fashion brand, a legacy retailer with a large online presence, faced the challenge of improving its website's search function. The brand wanted to fix search navigation, showcase products directly in the search bar, and ultimately increase its conversion rate. To address this, they turned to the vendor, Sparq, and implemented its AI-powered search and discovery platform.

Sparq's solution processed the store's vast inventory to deliver a fast and relevant search experience, incorporating searchandising to promote products. The results were significant: Sparq contributed to 67% of the store's total revenue and users who interacted with the search tool saw an 18% increase in average order value. This demonstrated that Sparq provided a seamless experience that helped customers find and purchase more products.