Case Study: Nissan Europe digitizes training and certification with Sparkup

Nissan digitize its training and certification programme

Nissan Europe partnered with Sparkup to digitize its training and certification programme for sales and service teams across 23 countries. The challenge was to ensure consistent customer service quality and sales performance across thousands of dealership staff while making the programme more efficient and scalable.

Using Sparkup’s SaaS platform for interactive training, quizzes, games, challenges, and real-time assessment, Nissan Europe streamlined its learning and certification process. Sparkup helped deliver a single assessment process across Europe, cut data compilation from 70 minutes to a simple click and results delivery from 5 days to a few minutes, saved 850 labor days since 2016, and reduced assessment logistics costs by a factor of four.

Nissan Europe

Edouard de Seynes

Training Manager