Case Study: Truly boosts research efficiency and margins with SparkToro

Using SparkToro, digital marketing agency Truly, Inc. massively reduced time spent in arduous audience research, while boosting accuracy and client ROI

Truly Inc, a digital marketing firm specializing in digital ethnography, faced the challenge of its detailed, manual audience research process consuming inordinate hours and drastically reducing its profit margins. The company needed a way to automate this arduous research without sacrificing the accuracy that was vital to its success and client ROI.

SparkToro provided a solution by streamlining Truly's research, offering accurate audience insights across social networks, publications, and podcasts in seconds instead of weeks. By implementing SparkToro, Truly massively reduced research time, which allowed the agency to improve its project workflow and deliver work within budget. This efficiency boosted Truly's profit margins from 7% to 37% in the year they signed on, while also increasing client happiness.

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