Case Study: Evonomix finds faster audience research and winning campaign ideas with SparkToro

Using SparkToro, digital agency Evonomix found new ways of discovering campaign ideas, and connecting with their client’s audience

Evonomix, a remote digital agency, needed to move beyond average research processes to better strategize for their clients' rapid growth. They required a tool that could provide a deeper, more granular dive into specific audience behaviors, particularly for social media and influencer marketing, which existing tools like Google Trends lacked.

By using SparkToro, the agency was able to quickly analyze an audience's affinities, influencers, reading habits, and hashtags. This solution saved significant time on research and pitches and directly led to winning creative work, including a six-figure annual contract with a major ice-cream manufacturer. SparkToro provided the unique data that became Evonomix's secret tiebreaker in competitive bids.

Evonomix

Sorin Amzu

Online Performance Manager