Case Study: Contact Any Celebrity uncovers audience media preferences with SparkToro

Thanks to SparkToro, PR and outreach provider Contact Any Celebrity found data-driven ways to power their services, improve performance, and validate sources of real influence

Contact Any Celebrity, a service that provides access to celebrity contact information, faced a challenge when attempting to promote its PR Summit. Their diverse audience of authors, entrepreneurs, and nonprofits had become highly polarized in their media consumption, making it difficult to know which media outlets to mention in promotional emails without receiving complaints. Founder Jordan McAuley needed a data-driven way to understand what media his audience actually consumed.

Using SparkToro's audience research tools, specifically its Press feature, the company identified the top media outlets its audience engages with, which notably excluded more conservative sources. This allowed Contact Any Celebrity to confidently tailor its email marketing, removing outlets that caused complaints and focusing on those with proven influence. SparkToro provided the data needed to validate their outreach strategy, resulting in more effective promotions and an end to audience complaints about media mentions.

Contact Any Celebrity

Jordan McAuley

Founder