Case Study: Rise Marketing Group reduces customer acquisition cost with SparkToro

Rise Marketing Reduces Customer Acquisition Cost with SparkToro

The performance advertising agency Rise Marketing Group sought a more data-driven approach to improve their digital advertising efficiency and reduce customer acquisition costs for their clients. They turned to the audience intelligence tool SparkToro to find better targeting opportunities beyond mainstream platforms.

Using SparkToro, the Rise team gained detailed insights into their clients' audiences, including the websites they visit and the social accounts they follow. This allowed them to build highly effective custom audiences for Meta and Google ads, focusing on "Hidden Gem" accounts with high affinity. This strategy, powered by SparkToro's data, resulted in a 50% reduction in Customer Acquisition Cost (CAC) compared to a standard Meta lookalike audience.

Rise Marketing Group