Case Study: iSynergy saves 20 hours per project and boosts conversion rates with SparkToro

ISynergy - Customer Case Study

Digital marketing agency iSynergy sought to refine its client workflow by finding hard-to-uncover audience opportunities to gain a competitive advantage and improve client ROI. The challenge was the arduous and time-consuming process of manually researching and gathering inexact data to identify these niche audiences.

SparkToro provided the solution by serving as iSynergy's single source of audience truth, aggregating data from thousands of sources to reveal hidden opportunities and provide a clear perspective on where audiences engage online. Using SparkToro saved the agency nearly 20 hours per project on research and persona build-outs and led to an increase of over 1% in conversion rates across all paid campaigns that utilized the tool.

ISynergy

Steve Cross

Creative Director