Case Study: Ibriiz uses SparkToro to strengthen launch planning and target the right brands

Ibriiz used SparkToro to help identify which brands they should target in order to attract and retain initial user for their marketplace mobile app

The customer, Ibriiz, a marketplace mobile app, needed a data-backed method to identify which brands to target first to successfully launch and attract its initial users. Their founder, Muhammad Baig, turned to the vendor SparkToro and its audience research tool to move beyond assumptions and optimize their market research.

SparkToro’s solution allowed Ibriiz to analyze the audiences of target brands like Nike, identifying key influencers and their engagement rates. This process enabled the creation of a data-backed list of primary and secondary brands to pursue for partnerships. The results were magnificent, uncovering highly influential potential partners that would not have been considered otherwise. With this data from SparkToro, Ibriiz formulated a powerful strategy to attract and retain its initial user base.

Ibriiz

Baig

Founder