Case Study: Shepherd saves weeks on market research with SparkToro

How Shepherd Does Fast, Full-Stack Market Research with SparkToro

Shepherd, a brand marketing agency, wanted to obtain a deeper, holistic understanding of their clients' customers without relying on potentially inaccurate self-reported survey data. Their challenge was to make this full-stack market research process, which combined qualitative and quantitative data, significantly faster and more efficient for their ecommerce clients.

By using SparkToro, Shepherd streamlined its research. The agency used SparkToro to analyze the social media profiles of a client's customer base, identifying their key sources of influence and enabling the discovery of entirely new customer segments. This solution saved weeks of research time per client and allowed Shepherd to develop successful, targeted marketing strategies that expanded a client's reach without alienating their core audience.

Shepherd

Dean McBeth

Founder