Case Study: Foundation boosts lead quality and closes deals faster with SparkToro

How Foundation Closes Deals, Serves Clients, and Makes Ad Spend More Efficient with SparkToro

Foundation, a content marketing agency, faced the challenge of conducting time-intensive audience research to identify high-value, low-competition marketing opportunities for their clients. They needed reliable data on target audiences' behaviors to close deals and secure efficient ad campaigns, leading them to engage with SparkToro and its audience intelligence service.

By implementing SparkToro, Foundation was able to quickly identify niche influencers, podcasts, and newsletters, uncovering highly efficient paid marketing opportunities. This allowed them to secure a client campaign that generated 50% more qualified leads than traditional advertising, leading to a renewed and expanded contract. SparkToro enabled Foundation to increase their velocity for closing deals and consistently drive measurable ROI for their clients.

Foundation

Ross Simmonds

Founder and CEO