Case Study: AlgoRhythm London boosts engagement and followers with SparkToro

How Digital Agency AlgoRhythm Uses SparkToro to Supercharge Engagement, Follows, and Amplification

AlgoRhythm London, a boutique creative digital marketing agency, was challenged with helping a nonprofit client supercharge its social media engagement to hold companies accountable for their net zero climate goals. Their existing targeting methods for a Twitter Ads campaign were insufficient, so they turned to SparkToro's audience intelligence tool to identify a more effective audience.

Using SparkToro, AlgoRhythm identified 61 high-relevance Twitter profiles that their key audience followed. They split the campaign budget between this new SparkToro audience and the client's original list. The results were significant: the SparkToro audience group achieved a 42% higher engagement rate, drove 25% more followers, and generated 17% more retweets for only a penny more per engagement. These validated results led the client to permanently adopt SparkToro-sourced targets, and AlgoRhythm now uses SparkToro to win new business and validate all client campaigns.

AlgoRhythm London

Justin Thorne

Founder and CEO