Case Study: a large tech startup improves audience targeting and ad performance with SparkToro

How A Tech Startup Powers Their Marketing Strategy With SparkToro

The customer, a large tech startup in the legal technology space, faced the challenge of effectively reaching its diverse B2C and B2B audiences across multiple verticals. They needed to refine their marketing strategy to speak their audiences' language and connect with them on the right platforms. To address this, they engaged SparkToro for its audience insights.

SparkToro's solution provided deep research into the hashtags, social accounts, and influencers relevant to the startup's target audiences. This data directly informed a revamped social media strategy and highly targeted LinkedIn and Twitter ad campaigns. Using SparkToro to identify lookalike audiences for Twitter Ads, the company achieved an impressive 3.5% click-through rate and a low $0.08 cost-per-click, significantly outperforming industry averages on a $2,000 budget.