Case Study: Beach Commute sharpens homepage keyword strategy with SparkToro

Beach Commute is a startup that used SparkToro social data to create a comprehensive, intent-driven keyword strategy for their website homepage

Beach Commute, a startup helping professionals build a location-independent lifestyle, faced a challenge in identifying the correct industry language and search intent for its niche audience. The team, led by SEO Professional Jeff Baker, struggled to find the right keyword strategy using traditional methods alone and turned to vendor SparkToro for its audience intelligence service to understand the people behind the search queries.

Using SparkToro, Beach Commute compared the social data and search intent behind two potential homepage keyword targets: 'become a digital nomad' and 'make money while traveling'. The tool revealed these phrases attracted audiences with very different intents, allowing the team to confidently choose 'become a digital nomad' as their primary focus. This data-driven decision ensured their homepage would attract a more aligned and engaged audience, validating their keyword strategy with human insight.

Beach Commute

Jeff Baker

SEO Professional