Case Study: Siemens brings the industrial metaverse to life with Sparks

Siemens boosts exhibit engagement by 30% with Sparks

The customer, Siemens, sought to establish itself as a worldwide pioneer in the industrial metaverse at CES. The vendor, Sparks, was tasked with creating a captivating hybrid exhibit to convey this narrative of transforming everyday experiences through cutting-edge industrial technology.

Sparks implemented a solution blending custom, rental, and technology-driven elements into a 50x70 exhibit. It featured four interactive client story zones to enhance attendee engagement. The resulting exhibit received a nomination for Best of Show and impressed visitors with its powerful stories. Sparks' work led to a measurable success, with Siemens' in-exhibit surveys showing a 30% year-over-year improvement.

Siemens