Case Study: OwnBackup boosts engagement and leads at Dreamforce with Sparks

OwnBackup boosts Dreamforce engagement from 6.86% to 17.65% with Sparks

The customer, OwnBackup, a leading SaaS data protection and recovery service, faced the challenge of creating a highly engaging and branded presence at Dreamforce to generate leads and boost awareness in just six weeks. To achieve this, they partnered with the vendor Sparks to recreate a safe and personalized "own backyard" experience for attendees through various event activations.

Spargs implemented a comprehensive solution by creating four key touchpoints: a whimsical show floor experience, an outdoor refresh space, a VIP getaway, and an evening event. This strategy resulted in the brand connecting with over 3,000 customers and prospects. Sparks helped OwnBackup achieve a massive increase in engagement rates, which skyrocketed from 6.86% in previous years to 17.65% in 2022.

OwnBackup