Case Study: Netflix builds a scalable fan retail experience with Sparks

Netflix launches 100,000+ sq-ft fan destinations with Sparks

The customer, Netflix, faced the challenge of creating a permanent, immersive retail experience for its first-of-its-kind fan destinations, Netflix House. The goal was to translate its diverse slate of titles into a physical space where fans could interact with multiple distinct worlds. The primary challenge was designing a system that could honor each title's unique identity while allowing them to coexist, keep fans moving, and support evolution as popular titles change over time without requiring a full rebuild. The vendor, Sparks, was engaged to design and build this retail experience.

Sparks delivered a modular experiential merchandising system, engineered as a reusable and scalable retail framework. This solution used a vocabulary of repeatable components that could be updated and re-merchandised as titles rotate, allowing the space to refresh on the cadence of Netflix's content. The result is a culturally relevant and permanent venue built to a high operational standard. The impact includes a scalable model for future locations and a cost-efficient platform designed to evolve with Netflix's changing slate, ensuring the fan experience remains high-quality without the need for reconstruction.

Netflix