Case Study: McKesson transforms ideaShare 2025 into an immersive Main Street experience with Sparks

McKesson engages 2,500 attendees with Sparks at ideaShare 2025

McKesson, a major healthcare company, faced the challenge of making its large annual conference, ideaShare, more navigable and engaging for independent pharmacists. They needed to transform a conventional tradeshow floor into an intuitive space that would help attendees quickly find relevant solutions. To address this, they partnered with vendor Sparks to design and build the event space.

Sparks implemented a "Main Street USA" theme, organizing the floor into recognizable storefronts that housed different solution categories, complete with demos and expert consultations. This design made the space instantly understandable and encouraged deep engagement. The solution by Sparks successfully created a vibrant, easy-to-navigate environment for 2,500 attendees, fostering a stronger relationship between McKesson and its customers and changing how they interacted at the event.

McKesson