Case Study: Adare Pharmaceuticals creates an engaging CPhI exhibit experience with Sparks

Adare Pharmaceuticals showcases 1,700 sq. ft. CPhI exhibit with Sparks

Adare Pharmaceuticals, a leading global specialty CDMO, worked with Sparks to create an exhibit for the CPhI Worldwide Conference. Their challenge was to design a captivating experience that would showcase their 30+ year legacy and new branding within a 1,700 sq. ft. space spanning a common aisle, while also accommodating a high volume of both private and informal attendee meetings.

Sparks implemented a custom exhibit solution featuring a 100’ curved header to unify the two sides of the aisle. The design included separate check-in desks, private conference rooms, semi-private meeting tiers, a hospitality bar, and a full-service coffee bar. Sparks provided services in event production, strategy, creative design, interactive technologies, and fabrication. The exhibit’s smart architecture exceeded meeting goals and successfully educated attendees on the evolving brand, providing a perfect launch pad for Adare Pharmaceuticals' new logo.

Adare Pharmaceuticals