Case Study: turn settles THCv packaging messaging with SparkPlug

Turn gets 83% more purchase intent with SparkPlug

The customer Turn, a cannabis brand, faced a challenge in deciding whether to prominently feature the unfamiliar cannabinoid THCv on the packaging for its retrovision 2g vape. They needed real-world insight from frontline sales staff to understand if this would be a risk or a benefit before making a final commitment. They used a feedback Course from the vendor SparkPlug to find the answer.

SparkPlug implemented a solution by creating a 16-question feedback Course for budtenders, rewarding participation with a limited edition t-shirt. The results were decisive: 83% of the 281 budtenders surveyed said they would be more likely to buy the product if THCv was called out on the packaging. This provided Turn with clear, measurable intelligence to settle the packaging debate and also revealed that 93% of budtenders were very interested in THCv once they understood its effects.

Turn