Case Study: an outdoor retailer achieves increased in-store sales and improved employee retention with SparkPlug

How Outdoor Retailers Can Leverage Employee Incentives and Rewards to Drive Retention and Revenues

Outdoor Retailer Company was struggling with recruitment and retention while trying to capitalize on a surge of new outdoor consumers who prefer in-store guidance. They needed a way to manage and scale sales incentives, coordinate brand-funded promotions, and give sales associates real-time visibility into their performance; they turned to SparkPlug's employee rewards and campaign management platform to address those challenges.

SparkPlug integrated with retailers’ POS systems to automate tracking, reporting and reward distribution for both store- and brand-sponsored incentives, providing associates with real-time standings and managers with centralized campaign control. The platform has delivered measurable impact—SparkPlug reports over $500k in supplemental income paid to frontline employees—and its programs are linked to outcomes such as 31% lower voluntary turnover when clear goals are set and 76% of sales associates saying access to metrics improved their customer service.