Case Study: Claybourne boosts brand awareness and streamlines incentives with SparkPlug

Claybourne runs more than half of competitions manually before switching to SparkPlug

Claybourne, a prominent cannabis brand in California, faced significant challenges in managing its in-store incentive programs. While using a competitor's service, the platform was not connected to enough retailers, forcing their team to manually calculate competition results, which was a time-consuming and inefficient process that negated any potential savings. They sought a solution from SparkPlug to streamline these efforts.

SparkPlug collaborated with Claybourne to develop tailored incentive plans that fit within their marketing budget. The solution automated the process, saving the team considerable time and effort. As a result, Claybourne noticed increased brand awareness and employee engagement, which helped them gain market share in a tough market. The team at SparkPlug also provided visibility into inventory levels, helping to avoid stockouts and maximize revenue.

Claybourne