Case Study: Willis Towers Watson achieves agile, data-driven broking with Sparkling Logic SMARTS

Willis Towers Watson streamlines broking for 6,000 users with Sparkling Logic

Willis Towers Watson, a leading global advisory, broking, and solutions company, faced a challenge with its outdated global broking platform which suffered from disparate data silos and manual processes. To evolve into a more data-driven and analytic broker, the company embarked on an initiative to build a new Connected Broking platform and selected Sparkling Logic SMARTS as its decision engine.

Sparkling Logic implemented its SMARTS decision engine to power the new platform, enabling Willis Towers Watson to increase agility by allowing business analysts to develop, test, and deploy rules changes without significant code releases. This reduced the time to implement new rules and resulted in more precise, data-driven decisions. The vendor's solution also provided the ability to run business-driven simulations and analysis, which increased organizational learning and better served clients.

Willis Towers Watson