Case Study: Equifax accelerates decision management with Sparkling Logic SMARTS

Equifax powers InterConnect decisioning for 6+ years with Sparkling Logic

Equifax, a global data, analytics, and technology company, faced a challenge with its disjointed legacy decisioning technologies. These systems were hard-coded by IT, inaccessible to business analysts, and hindered the company's ability to compete with cutting-edge decision intelligence. To empower business users and reduce reliance on slow IT cycles, Equifax sought an enterprise, low-code decision management solution and turned to vendor Sparkling Logic and its SMARTS product.

Sparkling Logic implemented its SMARTS rules engine as the core of Equifax's InterConnect platform, which was even white-labeled to Equifax's own customers. The solution provided an intuitive, all-in-one interface for business users to author, test, and deploy rules autonomously. The results included faster decisioning during marketing campaigns, a more efficient process for business analysts, and highly responsive support from Sparkling Logic.

Equifax