Case Study: one of Asia’s largest banks achieves 4x-9x sales growth with SparkBeyond

One of Asia’s Largest Banks boosts sales 4x-9x with SparkBeyond

A major Asian bank faced the challenge of executing personalized omnichannel experiences for its 45 million customers. Their data was siloed across legacy on-premises systems, and they needed to build a centralized data universe and an analytics capability to manage thousands of daily customer segments. To combat a 15-20% annual churn rate for deposits, they partnered with SparkBeyond to build AI-powered decisioning capabilities.

SparkBeyond migrated over 40 TB of data to the cloud and used its platform to automatically generate millions of hypotheses, surfacing over 5,000 insights and approximately 300 niche customer segments. This enabled the bank's service staff to have more meaningful conversations with customers. The solution led to a 4x-9x sales increase across a range of products and significantly improved customer satisfaction.