Case Study: global CPG achieves millions in sales in 5 months with SparkBeyond

CPG unlocks millions in sales in 5 months with SparkBeyond

The customer, a global confectionary CPG company, sought to prioritize its limited sales capacity and empower its representatives with dynamic trade insights. Their challenge was to advise a UK retailer on driving online snack sales without a robust way to evaluate the best media and promotional mechanics. To achieve this, they partnered with SparkBeyond to renew a data partnership with an EPOS vendor and leverage SparkBeyond's Blindfolded Analytics service.

SparkBeyond analyzed both the CPG's and the EPOS vendor's confidential data to reveal granular drivers and micro-segments without exposing the raw data. The platform built a highly accurate model to predict snack sales as a proportion of total retail sales. This model predicted the share of sales to within 0.02 percentage points of the actuals, unlocking millions in sales within five months and transforming promotions into a strategic lever.

CPG