Case Study: Hestia Marketing Group reduces CRM expenses by 80% with Spark Real Estate Software

Hestia Marketing Group cuts CRM costs by 80% with Spark Real Estate Software

Hestia Marketing Group, a Vancouver-based marketing and sales consultancy, was experiencing significant growing pains from using generic CRMs like Salesforce to manage its new development real estate projects. The company, led by President and CEO Roxanne Reid, found that these industry-agnostic platforms required extensive, costly customization and dedicated internal specialists, which distracted the team from its primary goal of selling.

The solution was implemented by Spark Real Estate Software, which provided its industry-specific CRM platform. This turn-key solution was intuitive and required minimal training, allowing the entire team to adopt it quickly. As a result, Hestia reduced its CRM and related administrative expenses by 80%, saving between $150,000 and $200,000 annually, and cut its number of necessary third-party integrations by 75%.

Hestia Marketing Group