Case Study: Veniam Achieves 12.2M Impressions with Spark PR

Veniam secured 50+ articles and 12.2M impressions with Spark PR

Veniam, a Portugal-based startup in the IoT space, came to Spark PR to help with its U.S. launch. The challenge was to develop a strong narrative and messaging platform that would help U.S. media visualize the potential of Veniam’s complex technology and differentiate it in the growing connected vehicle and industrial IoT sectors.

Spark PR conducted a media audit and worked with Veniam to develop a multi-layered narrative for various target audiences. The vendor then executed a comprehensive launch strategy and media outreach. This effort secured over 50 articles in top-tier publications like TechCrunch and Forbes, resulting in 12.2 million social media impressions and a successful U.S. launch for the startup.

Veniam