Case Study: OnePlus achieves successful flagship smartphone launch and widespread coverage with Spark PR

OnePlus secures thousands of coverage pieces with Spark PR

The customer OnePlus initially engaged vendor Spark PR to handle its consumer PR needs in 2019, a program that quickly evolved to meet the challenge of launching its flagship OnePlus 7 Pro smartphone in a highly competitive market.

Spark PR implemented a strategic media relations approach, securing reviews and facilitating major device launches. The solution included creating unique media activations and securing coverage in top-tier marketing and consumer outlets. Over three-plus years, Spark PR secured thousands of pieces of coverage for OnePlus in major outlets like USA Today, Wired, CNN, Forbes, and The New York Times, successfully launching multiple flagship phones and devices.

OnePlus