Case Study: UpFront Marketing accelerates hiring and evaluates more candidates with Spark Hire video interviews

How UpFront Marketing Accelerates Their Recruiting Process With Spark Hire Video Interviews

UpFront Marketing, a retail event services firm led by founder Tina Frank, runs product demos, trade shows and in‑store merchandising for national retailers. Because many candidates were remote, resumes and phone screens left an incomplete picture of applicants; the team needed an automated, team‑wide solution that would let candidates interview on their own schedule and show their personalities.

They adopted Spark Hire’s customizable video interviewing platform, integrating interview links on their site and in targeted hiring campaigns. The platform—backed by responsive support—streamlined screening, allowed clients to view candidate videos directly, increased the number of interviews evaluated per hour, reduced time spent on phone interviews and resume review, and improved the speed and cultural fit of hires.

UpFront Marketing

Tina Frank

Founder