Case Study: Threshold 360 achieves faster, more accurate candidate personality assessments with Spark Hire

How Threshold 360 Better Assesses Candidates' Personalities With Spark Hire Video Interviews

Threshold 360 is a venture-backed startup that builds the world’s largest library of 360° interactive videos for travel brands. As they shifted from hiring independent contractors to recruiting full-time "Creators" who travel and work independently, the team needed a reliable way to assess personality traits like tenacity and grit—qualities that aren’t visible on a resume—across a geographically dispersed applicant pool.

They adopted Spark Hire’s one-way video interviews, which integrated quickly into their careers page and served as the first-step screening. The simple setup, adjustable questions and tagging made it easy to review submissions and judge fit in minutes; a Craigslist posting generated a couple hundred completed interviews within 48 hours. The result was a faster, cost-effective hiring process that improved assessment of candidate personality and cultural fit.

Threshold 360

Will Barrett

Director of Field Operations