Case Study: Palmer Group achieves faster, more effective candidate screening and impresses clients with Spark Hire

How Palmer Group Stands Out And Impresses Their Clients By Using Video Interviews

Palmer Group, Des Moines’ premier employment firm serving more than 300 clients with recruiting, professional temporary staffing, contracting and outplacement, needed a way to avoid poor in-person interviews, speed up candidate screening, and better market candidates to clients. The firm sought a user‑friendly video interviewing solution that would fit into their existing multi-step recruiting process.

They implemented Spark Hire’s customizable, easy-to-use video interviews to pre-screen candidates and create introduction videos for staff or remote applicants, then share completed interviews with clients. The change delivered strong client reactions, faster and more effective screening and decision‑making, and a more personal yet convenient candidate experience—summed up by Palmer Group as easy, convenient, and cost‑effective.

Palmer Group

Lori Gelhaar

Division Manager